UK TV COMPANIES PLEAD POVERTY WHILE TESCO ANNOUNCES £3.13 BILLION PROFITS FOR LAST YEAR
With just days remaining before British boxer Carl Froch defends his prestigious WBC Super-Middleweight title against Jermain Taylor no British TV channel has secured the telecasting rights to this World championship event.
Once again, the TV companies are pleading poverty and have stated they can’t afford to buy programmes suitable for multi million audiences.
The reason TV Channels allow the veracity of this statement to be queried is because none has made a bid for the FROCH - TAYLOR international event.
Surely, it is only right and proper for each TV company seeking to present its viewers with top line entertainment s to tender a bid and allow the promoter of the boxing contest to decide whether to accept or reject it.
The promoter of the event Hennessy Sports states not one UK TV Channel operator has made an offer to telecast this WBC World championship contest. The absence of one bid from UK TV companies is a most peculiar state of affairs and has to be manna for the conspiracy theorists because it is a very strange coincidence.
While Tesco the main supermarket operator announces profits of £3.13 billion for last years despite serious opposition from major competitors, TV companies utter tales of woe and are as consistent with these tearful statements as the much criticised TV programme repeats.
Before reaching for the Kleenex tissues to wipe away the tears for the financially distressed TV companies consideration must be given to accepting their excuse as a statement thta indicates they are unable to finance the responsibility engrossed in their franchise agreement.
The management of a major TV Channel is a high cost business and every Company making a bid for such a franchise would be well aware of this responsibility.
The BBC is not a free Channel as it is often falsely described but is financed by way of a tax described as a TV licence. Their income is estimated at £8 million a day, which is approximately £3.13 billion each year. Not exactly chicken-feed.
For the BBC not to be able to afford any event sporting or otherwise that allows the World to see Britain is still great, is bordering upon being a scandal and negates the benefit of a public service.
It has now reached a state where a British World sporting champion carrying the flag of Great Britain when defending his prestigious WBC World title against a worthy USA challenger on the 25th of this month is shut-out from the country that would benefit most should the Union Jack be flying high when the result of this interesting contest is announced to World acclaim.
It is no comfort for Carl Froch to know UK TV companies refuse to support him in a decision made against the wishes of so many TV viewers.
Should Carl sparkle against Jermain Taylor then his next fight is likely to attract viewesr in the millions. This means the Froch - Taylor contest in the world of commerce is called speculating to accumulate.
Tesco's do it in the form of special offers and other customer attractions.
Sports star are serious revenue earners for Great Britain Limited, in particular boxers. Therefore, the wider the international fame of our boxing champions the more lucrative becomes the tax revenue for GB Ltd..
Remarkably, in the USA the TV rights for Froch vs. Taylor were snapped-up early. This means the crutch of the ‘credit crunch’ is no excuse for UK TV Channel operators to ignore this important boxing championshop.
It also means that the challenger will be energised in knowing his fellow country persons will be willing him on to win as they watch the bout, while British fans shut out from access to TV.
This is very important to a UK boxer loyal to his country but even if it were a small asset, and it most certainly is not, the Tesco slogan, "Every little helps" would be rightly applicable.
If it is true TV Channel operators are unable to afford the cost of giving customer satisfaction then they have but one option and that is to resign their franchise or be relieved of it. Operating a national TV Channel requires serious finance if it is to suit the purpose for which it is appointed.
The lesson for TV companies is that Tesco is giving its customers what they want and not what the management believes they should have.
Part of the commercial business cycle means that if independent TV Channel operators attracted more viewers this would give better value for money for their advertisers, which, in turn, means the advertising companies would be given extra opportunity to make even better profits.
Whether or not the TV franchisee make a loss or profit is not a concern of any other organisation or person, it is solely a business concern for the TV Channel operator.
If a shop or supermarket fails to have products that attract shoppers customers will go elsewhere where they are able to buy what they require and the failing shop or supernarket will go out of business.
Basically a TV Channel is bound by a similar doctrine. Operating a TV Channel might be far more glamorous than operating a shop or supermarket but the management has the same responsibility to ensure success in trading.
If through poor management or any other reason a TV franchised Channel is unable to afford on a repeated basis what viewers want then they should be disenfranchised and another TV operator should be selected from the queue seeking such a valuable business franchise.
Special dispensation for a TV franchisee at the expense of of dissatisfaction for viewers is completely misplaced. This is a commercial enterprise and therefore it is bound by the rules of commerce.
There is no special dispensation for the local corner shop that is unable to compete in the jungle dominated by supermarkets. In any jungle it is the survival of the fittest.
TV plays an important role in the social lives of multi millions in the UK and these people deserve a far better service than they are getting from the TV companies.
The evidence for this would be gained by conducting a Mori style poll and ask viewers if they are satisfied with general TV programming and then listen to their replies.
In the meantime would Tesco consider adding a TV Channel to their business portfolio? ~
